Molly The Copywriter

EDUCATION
Northwestern University, Medill School of Journalism, MS Magazine Publishing
Western Michigan University, BA Journalism/Public Relations

EXPERIENCE

FOSSIL, Greater Chicago Area (Remote)
Global Senior Copywriter & Manager, 10/22-present
- Write omni-channel copy for the iconic Fossil brand of fashion accessories. Categories include premium handbags and leather goods, jewelry and watches.
- Lead copy and creative concepting for high-profile brand campaigns and special-edition collaborations, including Disney, Barbie, Pride and Hispanic Heritage Month
- Partner with design to develop storytelling for seasonal collections across email, web, paid social and in-store signage
- Distinguish and elevate the Fossil Outlet brand by establishing tone of voice, serving as copy authority and developing brand guidelines
- Manage and mentor mid-level copywriter to grow her skills and ensure promotional copy is aligned with brand standards for all regions

WALMART, Greater Chicago Area (Remote)
Copy Manager, 1/2022–10/2022
- Oversee digital content for nation’s largest retailer, from ideation to execution. Verticals include entertainment, tech, sports, home improvement, outdoor living and gift registry
- Guide a dedicated team of writers to produce a high volume of omni-channel assets—from paid social and site content to email and push notifications  
- Help conceptualize storytelling and photo direction for seasonal and enterprise campaigns
- Partner with third-party licensees, such as Netflix and NBC Universal, to support theatrical releases and product launches with co-branded marketing content
Senior Copywriter, 10/2021–1/2022
- Compose compelling, concise copy for digital marketing assets across multiple product categories
- Ideate impactful seasonal campaigns to help elevate brand perception and drive conversion 
- Collaborate with designers and business partners to develop creative that’s on brand and on brief
- Edit copy from fellow writers to uphold brand voice, ensure accuracy and improve quality
- Manage a high volume of projects with a positive attitude and thoughtful attention to detail

SAM’S CLUB, Greater Chicago Area (Remote)
Content Manager / Senior Copywriter 11/2019 - 10/2021
- Develop strategic, engaging content to grow membership and relate great value to better living
- Write conversion-driven copy for home, entertaining, food, fashion, health and tech
- Integral to every aspect of content creation, from concepting company-wide campaigns to executing omni-channel assets across digital and print 
- Manage copy from our creative agency partners to guide editorial direction, champion our brand voice and deliver on business objectives
- Leader on the content team; edit fellow writers’ copy, assign resources and offer inspiration
- Empathetic and compassionate storyteller, shown in Diversity, Equity & Inclusion initiatives

MEDLINE INDUSTRIES, Northfield, IL
Creative Lead, 3/2018 - 9/2019
- Managed a team of writers and designers to create impactful B2B/B2C marketing content for the nation’s largest medical supply company
Senior Copywriter, 7/2017-3/2018
- Guided smart, approachable storytelling across all channels to support this multi-billion dollar healthcare brand, from onsite assets and ad campaigns to sales collateral and trademarked name development

CRATE AND BARREL, Northbrook, IL
Copywriter, 1/2011-7/2017
- Wrote trend-focused copy for this iconic lifestyle and home furnishings brand
- Multi-channel work included digital, social, catalog, packaging, direct mail, store signage and advertising
- Lead writer for the Wedding Registry program, developed content for Credit Card and Designer Trade programs, and helped conceptualize seasonal marketing promotions

H2O PLUS BEAUTY, Chicago, IL
Senior Copywriter, 8/2008 - 1/2011
- Developed packaging copy, product names and SEO product descriptions, print ads, direct mail and promotional campaigns
- Interfaced with regulatory counsel to ensure legal compliance
- Played a key role in a rebranding effort; refreshed copy voice, wrote new tagline and company story

CONSUMERS DIGEST MAGAZINE, Deerfield, IL
Associate Editor, 2/2007 - 8/2008
- Planned, wrote and managed front-of-the-book departments, including retail, travel, health and technology to help consumers make smarter, more informed purchases
- Managed junior writers and interns

BLOOMINGDALE’S, New York, NY
Copywriter, 11/2005-1/2007
- Wrote style-forward copy for top fashion, beauty and home brands
- Placement included digital content, catalogs, national advertorials, in-store campaigns and direct mail

FREELANCE WORK
- Helped brands define their unique voice and brand identity through engaging content, including onsite assets, SEO product descriptions, blog posts, social media, email, ads and direct mail
- Highly experienced with retail, fashion, beauty, lifestyle and luxury retailers
- Former clients include: Amsale New York Bridal, La Blanca Swimwear, Lana Jewelry, HauteCarat Lab Diamonds, FORM50 Fitness, Tricoci Salon & Spa, Wells Fargo and New York Magazine